Google Ad Exchange (AdX):
Description: Google Ad Exchange, formerly known as DoubleClick Ad Exchange, is one of the largest and most popular ad exchanges. It provides access to a vast network of publishers and advertisers, offering programmatic buying and selling of display, video, and mobile ads.
Deals with monthly niche traffic from Websites, Apps and games. You can buy a fixed banner spot, or text spot or in game spot. Best for dating, crypto, health, libido, gambling traffic.
OpenX:
Description: OpenX is a global ad exchange that offers programmatic advertising solutions for publishers and advertisers. It provides tools for real-time bidding (RTB) and private marketplace deals.
AppNexus (Now part of Xandr by AT&T):
Description: AppNexus, now part of Xandr, is a comprehensive advertising platform that includes an ad exchange. It offers programmatic advertising solutions for both display and video advertising.
Rubicon Project (Now part of Magnite):
Description: Rubicon Project, now part of Magnite, is an independent advertising exchange that focuses on automating the buying and selling of advertising inventory. It provides access to premium publishers and advertisers.
Index Exchange:
Description: Index Exchange is a global advertising exchange platform that connects publishers and advertisers through programmatic advertising. It emphasizes transparency and real-time bidding.
PubMatic:
Description: PubMatic is a digital advertising technology company that operates an ad exchange. It offers solutions for programmatic advertising, header bidding, and optimization of ad inventory.
MediaMath:
Description: MediaMath is a demand-side platform (DSP) that includes an ad exchange component. It provides programmatic advertising solutions for advertisers looking to buy ad inventory.
BidSwitch:
Description: BidSwitch is a global infrastructure solution that connects different supply and demand sources in the digital advertising ecosystem. It facilitates programmatic ad buying and selling across multiple platforms.
TripleLift:
Description: TripleLift is an advertising exchange specializing in native and branded content advertising. It focuses on delivering visually appealing, non-intrusive ads that blend seamlessly with publisher content.
Adform:
Description: Adform is a digital advertising platform that includes an ad exchange. It offers a range of solutions for programmatic advertising, including display, video, and mobile.
